One size for each collection

Hello Everyone! In today’s blog, I want to share the story behind choosing just one size for my Art Print collection. As you may have noticed, my prints are offered in a size of 29.7 x 42 cm (sometimes called A3). Have you ever wondered why? Let me explain.

The Influence of the Old Masters

It might sound like a cliché, but I made the decision to stick with one size after a visit to the Rijksmuseum, which sparked a long period of reflection. When the idea of creating my own original art prints was still in its early stages, I did a lot of research. I realized that many companies producing prints focus mainly on printing, not creating the art itself. It’s a different mindset and approach.

If I were a big company with thousands of designs, I might offer a variety of sizes. But I’m not. I’m not a printing manufacturer, nor do I sell other artists' work. I’m an artist, and my priority is offering the best art to those who resonate with it.

This led me to ask: Did Vermeer, Van Gogh, Picasso, or other great artists ever ask their customers what size they preferred? Did they price their art based on size? That was my “Eureka!” moment. In history, art has never been priced simply by size. If we thought that way, would every graffiti piece or act of vandalism be worth more than a drawing? That doesn’t make sense, yet this kind of thinking is common in some circles.

When artists like Vermeer and Rembrandt chose a canvas, it was intentional. The size was part of the story they wanted to tell. Imagine how different Rembrandt’s "Night Watch" would look if it were five times smaller. The size was a key element of the composition, and the choice was made to communicate something specific. The beauty and symbolism of the original work can’t be captured in a reproduction.

I also made a choice for my Art Prints. After experimenting with different sizes, 29.7 x 42 cm turned out to be the one that worked best for the collection I wanted to create. I love having full control over the production process. No one can alter the size or change the proportions at will. This print is meant to be exactly as it is. If I ever release a series in smaller or larger sizes, it will be a deliberate choice with its own design and purpose.

Think of how songs are written and recorded in a specific tempo and key. Can you imagine someone changing the tempo or key of a song at random? The artist’s vision is personal, and it’s something we should respect. 

That’s all for today! Thank you for your time. I hope this gives you a deeper understanding of my work and why I’ve chosen to create these prints the way I have. I look forward to sharing more with you soon!

Natalie